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ABOUT US

Welcome to Linnoco – Wexford’s ultimate destination for bras, underwear, swimwear, and so much more! We’re here to help elevate your confidence, refine your wardrobe, and empower you through every stage of life.
 
At Linnoco, we believe every woman deserves to feel her best while staying comfortable, stylish, and especially supported. Whether you’re searching for an everyday essential, a sports bra for your active lifestyle, a post-cancer bra designed with love and care, or a trendy option for teens, you can count on us to have you covered.
 
Visit our store on Wexford’s North Main Street today for a free and personalised bra-fitting experience. Our trained and knowledgeable staff will ensure you find the perfect fit to enhance your natural shape and boost your confidence – one appointment at a time.

Sasha Kelly

THE HEART OF LINNOCO

Sasha Kelly, Founder & Owner

Sasha worked for over 14 years as an oncology nurse, caring for countless women who had undergone surgery and follow-up treatment for breast cancer. During this time, she witnessed many patients develop lymphedema following their cancer diagnosis and noticed a shortage of therapists trained to treat this lifelong condition. Determined to address this need, Sasha trained with the Dr. Vodder Academy and qualified as a Manual Lymph Drainage Therapist. In 2015, she established Wellbeing Techniques, Lymph Specialist Clinic in Wexford town. While treating breast cancer-related lymphedema, Sasha observed that many women were wearing ill-fitted bras and had limited access to trained mastectomy bra fitters. This inspired her to pursue further training as a mastectomy bra fitter. In April 2018, she founded Linnoco, offering in-person bra fittings alongside an online store. During the COVID-19 restrictions, in-person fittings were no longer possible, so Sasha devised a free bra measurement tool to help women determine their bra size from home. Initially, the tool was designed for women diagnosed with breast cancer, but it quickly gained popularity among women looking for fashion bras as well. Many customers shared that they found it difficult to get fitted or shop for bras in Wexford town. This feedback motivated Sasha to establish Linnoco Lingerie as a physical store. On 21st July 2023, Linnoco Lingerie opened its doors at 74 North Main Street, creating a professional, caring, and friendly environment where women can comfortably get fitted and shop for lingerie with ease.

WHAT DEFINES US

Comfortable

COMFORTABLE AND PERFECTLY FITTED BRAS

Stylish Bras

STYLISH DESIGNS FOR EVERY OCCASION

Sports Bra

SPORTS BRAS FOR YOUR ACTIVE JOURNEY

Post Mastectomy Bras

POST-MASTECTOMY BRAS DESIGNED WITH LOVE

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ELEVATE YOUR CONFIDENCE AND WARDROBE

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SUPPORT THROUGH EVERY STAGE OF LIFE

"It is a pleasure to deal with all the girls in Linnoco, they are all extremely friendly and experienced. They put you at ease straight away. It’s also a great place to bring your teens for their first bra fitting as it will be a stressless experience for them.They have a beautiful selection of swimwear too ! Highly recommended."

Linda Meehan

OUR BRANDS

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