Sasha worked for over 14 years as an oncology nurse, caring for countless women who had undergone surgery and follow-up treatment for breast cancer. During this time, she witnessed many patients develop lymphedema following their cancer diagnosis and noticed a shortage of therapists trained to treat this lifelong condition. Determined to address this need, Sasha trained with the Dr. Vodder Academy and qualified as a Manual Lymph Drainage Therapist. In 2015, she established Wellbeing Techniques, Lymph Specialist Clinic in Wexford town. While treating breast cancer-related lymphedema, Sasha observed that many women were wearing ill-fitted bras and had limited access to trained mastectomy bra fitters. This inspired her to pursue further training as a mastectomy bra fitter. In April 2018, she founded Linnoco, offering in-person bra fittings alongside an online store. During the COVID-19 restrictions, in-person fittings were no longer possible, so Sasha devised a free bra measurement tool to help women determine their bra size from home. Initially, the tool was designed for women diagnosed with breast cancer, but it quickly gained popularity among women looking for fashion bras as well. Many customers shared that they found it difficult to get fitted or shop for bras in Wexford town. This feedback motivated Sasha to establish Linnoco Lingerie as a physical store. On 21st July 2023, Linnoco Lingerie opened its doors at 74 North Main Street, creating a professional, caring, and friendly environment where women can comfortably get fitted and shop for lingerie with ease.