Celebrate 10 Years of Matilda at Linnoco Lingerie – And Discover Why the Right Bra Fit Matters
Join us in Wexford Town on Saturday, 17th October 2026, for a special celebration of 10 years of the much-loved Matilda collection!
At Linnoco Lingerie, we believe lingerie is about so much more than what you wear. The right bra can make a real difference to how comfortable and supported you feel throughout your day. That’s why we’re delighted to celebrate this special milestone with our customers while shining a light on something we feel is so important: the benefits of a professional bra fitting.
🎉 Celebrating 10 Years of Matilda
We’re marking 10 wonderful years of the Matilda collection with a special event at Linnoco Lingerie in Wexford Town.
Come along on Saturday, 17th October, and enjoy a day of treats, prizes, fun and expert bra-fitting advice from our friendly team.
Whether Matilda is already one of your favourite collections or you’re curious to discover it for the first time, we’d love you to join us. It’s a lovely opportunity to explore the collection, ask questions, enjoy a little pampering and find lingerie that helps you feel comfortable and confident.
Why not make a day of it? Enjoy some shopping in Wexford Town, stop for a coffee with a friend and pop into Linnoco Lingerie to celebrate with us!
Why Is a Professional Bra Fitting So Important?
Have you ever taken off your bra at the end of the day and noticed red marks, sore shoulders or discomfort around your ribs? Perhaps your straps keep slipping, the band rides up your back, or your cups never seem to sit quite right.
You’re certainly not alone.
Bra size can change throughout life, yet many of us continue buying the same size for years without checking whether it still fits properly. Changes in weight, hormones, pregnancy, breastfeeding and menopause can all affect breast size and shape.
Research has also found that many women wear bras that do not fit well. A study published in the Journal of Science and Medicine in Sport found that 85% of the 104 women studied were wearing ill-fitting bras. The study highlights why choosing a bra by size label alone may not be enough.
A professional fitting helps assess how a bra sits on your individual body, how much support it provides and whether the style suits your needs.
5 Ways a Poorly Fitting Bra Can Affect Your Comfort
1. Neck, shoulder and back discomfort
When a bra doesn’t provide suitable support, its straps and band may place uncomfortable pressure on your body. Some women experience shoulder grooves, neck tension or back discomfort, particularly when they have larger or heavier breasts.
A properly fitted, supportive bra may help improve comfort and reduce some bra-related discomfort. However, pain can have many causes, so persistent symptoms should always be discussed with a healthcare professional.
2. Digging straps and pressure marks
Bra straps should help keep your bra in place, but they shouldn’t dig painfully into your shoulders. If the straps are carrying too much of the weight, or the band and cups aren’t fitting correctly, you may find yourself constantly tightening or adjusting them.
A professional fitter can assess the whole bra, including the band, cups and straps, to help distribute support more comfortably.
3. Rubbing, chafing and skin irritation
A band that is too tight, underwires that press into the skin or cups that don’t contain the breast comfortably can cause rubbing and irritation. Warm weather and perspiration can make this worse, particularly underneath the breasts.
The right size and style can help reduce friction and make your bra more comfortable to wear throughout the day.
4. Breast discomfort and tenderness
Breast discomfort can have many causes, including hormonal changes, but an unsuitable bra may contribute to pain for some women. A bra that is too small, too loose or poorly shaped for your breasts may not provide the support you need.
Finding a comfortable fit may help ease bra-related discomfort. If breast pain persists, worsens or is accompanied by a lump, nipple discharge or skin changes, seek medical advice rather than assuming your bra is the cause.
5. Feeling restricted during everyday activities
Your bra should allow you to move comfortably, whether you’re working, shopping, walking or exercising. If you find yourself constantly readjusting your bra or avoiding certain activities because of discomfort, it may be time to review your fit.
For exercise, a suitable sports bra can provide additional support and help make movement more comfortable.
How Do You Know If Your Bra Fits Properly?
Here are a few simple things to look for when you put your bra on:
The band: It should sit level around your body and feel secure without digging in or riding up your back.
The cups: Your breast tissue should sit comfortably inside the cups, without spilling over or leaving excessive gaps.
The underwire: If you choose an underwired bra, the wire should sit comfortably around the breast tissue rather than pressing into it.
The straps: They should stay in place without digging painfully into your shoulders.
Your comfort: You should be able to breathe, move and go about your day without constantly adjusting your bra.
Remember, two bras with the same size label can fit very differently. Your size is a useful starting point, but the fit itself is what matters.
Why Visit Linnoco Lingerie for a Professional Fitting?
At Linnoco Lingerie, we understand that finding the right bra can sometimes feel confusing. With so many sizes, shapes and styles available, it can be difficult to know where to begin.
Our friendly team is here to help you find a fit that works for your body and your lifestyle. A professional fitting gives you the opportunity to explore different options, understand what feels right and discover styles you might not have considered before.
Most importantly, you deserve to feel comfortable asking questions and finding lingerie that suits you. Bra fitting isn’t about chasing a particular size or look. It’s about finding support, comfort and confidence.
And you don’t need to wait until your bra becomes uncomfortable to book a fitting. Checking your fit periodically, especially after body changes, can help you make sure your bras continue to work for you.
💗 Join Our Matilda Celebration in Wexford!
We’d love you to celebrate 10 years of Matilda with us!
Date: Saturday, 17th October 2026
Location: Linnoco Lingerie, Wexford Town
Join us for treats, prizes, fun and expert bra-fitting advice as we celebrate this special occasion together.
Bring a friend, enjoy a day out in Wexford and take a little time for yourself. Whether you’re looking for a new favourite bra, need help with your fit or simply want to pop in and say hello, you’ll be very welcome.
At Linnoco Lingerie, we believe every woman deserves to feel comfortable, supported and confident in her lingerie.
We can’t wait to celebrate with you!
Please note: A professional bra fitting can help identify fit-related discomfort, but it is not a medical assessment. Persistent pain or concerning breast changes should be checked by your GP.
Find out more
Visit Linnoco Lingerie in Wexford Town to speak with our team about a professional bra fitting and discover the Matilda collection.
