What You Told Us: The Results Are In 💗

We recently asked our wonderful community one simple question:

“What’s the first thing you look for when choosing a new bra?”

The results were clear:

• Support – 42%

• Comfort – 37%

• Confidence – 21%

• Uplift – 0%

At first glance, these results might seem surprising. For years, lingerie advertising has focused on push-up styles and appearance. But our customers have reminded us of something far more important.

A great bra isn’t just about how it looks – it’s about how it makes you feel.

Support came out on top because when your bra fits properly, it can transform your day. Whether you’re at work, running errands, exercising, or enjoying time with family, the right support helps you feel comfortable and confident from morning to night.

Comfort was a very close second, and we’re not surprised. Nobody wants to spend the day adjusting straps, digging underwires, or counting down the hours until they can take their bra off. Comfort should never be a luxury – it should be the standard.

Confidence also featured strongly. When your bra fits beautifully, your clothes sit better, your posture improves, and you simply feel more like yourself. Confidence doesn’t come from a label or a trend; it comes from wearing something that truly works for your body.

And while “uplift” received no votes, we think that says something too. Today’s women are looking beyond marketing promises. They want lingerie that supports their lifestyle, not just their silhouette.

At Linnoco, This Is Exactly Why We Do Things Differently

These results perfectly reflect our approach at Linnoco.

We know that every woman is different. There is no “one-size-fits-all” solution when it comes to bra fitting, which is why every fitting is personal, individual, and centred around you.

We take the time to listen. We ask questions about what you’re looking for, how your current bras feel, your lifestyle, and what matters most to you. Whether your priority is support, comfort, confidence, or all three, we’ll help you find the right fit.

Our fittings aren’t about selling you the most expensive bra—they’re about helping you leave feeling comfortable, supported, and confident in something that’s right for your body.

Because the best bra isn’t the one that’s most popular.

It’s the one that’s made for you.

Thank you to everyone who took part in our poll. Your feedback helps us continue to provide the personalised service that makes Linnoco special.

If you’ve been putting up with uncomfortable bras or you’re unsure if you’re wearing the right size, we’d love to welcome you into Linnoco for a personalised fitting. Come and experience the difference that being truly listened to can make. 💕